About

With over a decade of experience in web development, I specialize in creating and maintaining websites built on WordPress. I’m passionate about digital innovation and user experience, and throughout my career, I’ve helped build the online presence of some of Bulgaria’s most influential cultural and music projects.

In 2012, together with graphic designer and 3D artist Kaloyan Rusinov, co-founded DSGN Clinic — a full-service design and advertising studio. At DSGN Clinic, Kaloyan focused on graphic design, while I was responsible for web development and social media services. This collaboration gave me the opportunity to work on diverse creative projects that blended design, functionality, and strategy — laying the foundation for my multidisciplinary approach today.

A few years later, in 2017, I played a key role in shaping the Bulgarian music industry by conceptualizing, designing, and developing the website and voting system for BNR Top 20, the official pop and rock music chart of the Bulgarian National Radio. The goal was to ensure a seamless and transparent voting process that engaged audiences nationwide.

I’ve also contributed to Sofia’s cultural life by developing and maintaining the digital presence of the Sofia Breathes Festival, a beloved street event that brought art, music, and creativity to the city’s heart.

My portfolio includes projects that have made a lasting impact on Bulgaria’s digital landscape. I’m the developer behind proud.bg, the country’s largest LGBTQI+ online magazine, and bassline.bg, Bulgaria’s leading dance music portal. I’ve also created websites for renowned artists like Ruth Koleva, Grafa, Akadamus Ballet, and Monte Music — Grafa’s record label — as well as for Metropolis, Bulgaria’s most influential and long-standing techno movement.

Beyond Bulgaria, my work has reached international clients such as The Media Nanny, a boutique PR agency in the Netherlands; Sunrise Booking, Romania’s premier dance music promoter; and Jon Gaiser, one of the standout artists from Richie Hawtin’s MINUS label.

Among my most recent projects are the development and maintenance of the Sofia Art Fair website — Bulgaria’s biggest contemporary art event — and managing its social media presence. I’m also currently leading the web development of the SoAlive Music Conference and Festival.

One of my most cherished projects is the website for Neopharm, one of Bulgaria’s most recognizable pharmaceutical companies, featuring custom backend development and a rich product database built on WordPress.

With a focus on aesthetics, functionality, and performance, I continue to shape the digital presence of leading cultural and music brands — merging technical precision with creative vision.

Outside of work, I’m a dedicated fitness enthusiast who rarely skips training and tries to maintain a clean and healthy lifestyle. This complements another of my passions — cooking, especially when I’m cooking for others. I love traveling across Europe to attend music festivals as a music journalist, discovering new sounds and artists that I later feature on bassline.bg. In my spare time, I’m often exploring new personal projects to expand my skills — or patiently building LEGO sets for fun and focus.